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Assistant Director, Product Marketing – Lifestar

    Reporting to Head of Sales & Marketing of Lifestar, a subsidiary of RS group, that manages a portfolio of skincare, hair care and food supplement brands under MAGIQUE, Revive and S.O.M., respectively, you will be working in Multi-platform Commerce Business unit and responsible for:   

    • Monitor and increase company sales by developing long-term and short-term goals, as well as channel strategies to achieve the company’s target
    • Plan, organize, develop, implement and control all marketing functions such as new product launch plan, set up pricing according to price structure, develop and implement trade and consumer promotions
    • Conduct sales performance analysis to identify growth trends, opportunities and area of weaknesses in sales along with proposed corrective marketing actions
    • Ensure that all marketing programs are aligned with the overall brand identity and business objectives
    • Create a distribution strategy for the total portfolio and by segment in line with the company`s growth expectations
    • Analyze the marketplace to identify new market segments, customer opportunities or challenges for company solutions
    • Manage a company’s product portfolio, brand communication and segmentation
    • Able to control and supervise creative agencies and media advertising agencies

    The ideal candidate should possess the following background:

    • 10+ years’ experience in brand and product marketing in retail, wholesale and e-commerce
    • Strong time management, systematic thinking, analytical skill, ability to conceptualize new ideas, strategies 
    • Experience in health & beauty, FCMG or consumer healthcare is a must.
    • Strong leadership, project-management and interpersonal skills
    • An entrepreneurial mindset and practice

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