Reporting to Director of Telemarketing, you will be responsible for:
- Working with big data to initiate campaigns that fit with specific group of customers.
- Working with product manager and marketing head to execute the requested marketing campaign.
- Ensuring that the related system and process are ready before the campaign starts.
- Ensuring that all information related to each marketing campaign is delivered to all relevant parties, e.g. telemarketing agents, trainer, etc.
- Performing post-launch evaluation of each marketing campaign and share key success / learning to all relevant parties.
- Reviewing and identifying the improvement areas in the campaign execution process.
- Being the focal point between product manager / marketing head for all matters relating to Telemarketing department.
- Working closely with data scientist to identify the quality dataset to support campaign analysis and development.
The ideal candidate should possess the following background:
- Bachelor degree in Marketing (Bachelor degree in MIS or Finance with professional experience in marketing field is welcome.)
- At least 5 years of experience in campaign management or marketing management.
- Strong analytics skills
- Understand the analytics basis and modeling process.
- Strong project management and communication skills
- Can-do attitude
- Fast learner
- Agile mindset with passion to win