Reporting to Marketing Head – RS Music, you will responsible for;

• Develop and execute digital marketing strategies aligned with brand and campaign objectives.
• Overseeing the total campaign with focus on optimizing campaign performance by working closely with content and social media teams. Ensure campaigns are cohesive and effectively engage the audience.
• Collaborate with cross-functional teams to plan comprehensive marketing campaigns, including content creation, social media engagement, and paid advertising.
• Manage digital marketing budgets and allocate resources effectively to maximize ROI and reach campaign goals.
• Utilize analytics tools to measure campaign performance. Generate regular reports with insights to optimize campaigns and drive results.
• Work with e-commerce & showbiz teams to ensure that digital marketing efforts contribute to sales and brand visibility.
• Conduct A/B tests and experiments to optimize various campaign elements, such as ad creative, landing pages, and audience targeting.
• Develop and implement audience segmentation strategies for personalized marketing campaigns.
• Responsible for survey and data collection (if any) to be utilized for total music business
• Work closely with music partner and distributor to maximize the performance of music content and make sure that streaming platform is well-organized

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing with a strong focus on campaign performance.
• Proficiency in digital advertising platforms, analytics tools, and SEO/SEM.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Creative thinking, problem-solving abilities, and a passion for music.
• Experience in music marketing or strategic planner will be a plus