Senior Manager – Campaign Management

Job responsibilities :

  • Work with big data to initiate campaigns that fit with specific group of customers.
  • Work with product manager and marketing head to execute the requested marketing campaign.
  • Ensure that the related system and process are ready before the campaign starts.
  • Ensure that all information related to each marketing campaign is delivered to all relevant parties, e.g. telemarketing agents, trainer, etc.
  • Perform post-launch evaluation of each marketing campaign and share key success / learning to all relevant parties.
  • Review and identify the improvement areas in the campaign execution process.
  • Be the focal point between product manager / marketing head for all matters relating to Telemarketing department.
  • Closely work with data scientist to identify the quality dataset to support campaign analysis and development

Job qualifications :

  • Bachelor degree in Marketing (Bachelor degree in MIS or Finance with professional experience in marketing field is welcome.
  • At least 5 years of experience in campaign management or marketing management.
  • Strong analytics skills
  • Understand the analytics basis and modeling process.
  • Strong project management and communication skills 
  • Can-do attitude
  • Experience in agile practice will be advantage.

Application Form

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