• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
• Developing and implementing trade marketing strategies to increase brand visibility and drive sales.
• Collaborating with sales teams to identify market trends and opportunities for product promotion.
• Creating and executing trade marketing campaigns and promotions to support product launches and achieve sales targets.
• Monitoring and analyzing sales data to evaluate the effectiveness of trade marketing initiatives.
• Building and maintaining strong relationships with key trade partners and distributors.
• Coordinating with cross-functional teams, including marketing, sales, and supply chain, to ensure seamless execution of trade marketing activities.
• Analyzing and recommending brands/channel combinations to maximize sell-out and profitability..

The ideal candidate should possess the following background:

• Bachelor’s degree in marketing, business administration, or a related field.
• Previous experience in trade marketing or sales, preferably in the consumer goods industry.
• Strong analytical skills and ability to interpret market data and trends.
• Proficiency in Microsoft Excel.

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