Job responsibilities :
- Work with big data to initiate campaigns that fit with specific group of customers.
- Work with product manager and marketing head to execute the requested marketing campaign.
- Ensure that the related system and process are ready before the campaign starts.
- Ensure that all information related to each marketing campaign is delivered to all relevant parties, e.g. telemarketing agents, trainer, etc.
- Perform post-launch evaluation of each marketing campaign and share key success / learning to all relevant parties.
- Review and identify the improvement areas in the campaign execution process.
- Be the focal point between product manager / marketing head for all matters relating to Telemarketing department.
- Closely work with data scientist to identify the quality dataset to support campaign analysis and development
Job qualifications :
- Bachelor degree in Marketing (Bachelor degree in MIS or Finance with professional experience in marketing field is welcome.
- At least 5 years of experience in campaign management or marketing management.
- Strong analytics skills
- Understand the analytics basis and modeling process.
- Strong project management and communication skills
- Can-do attitude
- Experience in agile practice will be advantage.