Jobs Responsibility
- Develop strategic PR and KOL plans to support the launch of new music campaigns and projects. Identify key media outlets, influencers, and KOLs to target for maximum exposure and engagement.
- Cultivate and maintain relationships with media outlets, journalists, bloggers, and influencers in the music industry.
- Pitch story ideas, press releases, and artist features to secure media coverage and interviews.
- Collaborate with marketing teams to develop media plans that integrate earned, owned, and paid media channels.
- Identify target audiences, media platforms, and placement opportunities to maximize campaign reach and effectiveness.
- Write compelling press releases, news articles, and promotional content to generate buzz and excitement around our music releases.
- Create engaging content for media pitches, social media posts, and newsletters.
- Coordinate PR activities and media engagements to align with the overall marketing calendar and campaign objectives.
- Lead press event including press release, operation flow and etc. that aligned with objective
- Monitor and track media coverage, mentions, and sentiment to assess campaign effectiveness.
Qualifications:
- Bachelor’s degree in PR, Communications or related field.
- (Junior Level) 3+ years of experience / (Senior Level) 7+ years of experience in PR and KOL management, preferably within the music or entertainment industry. Fresh graduate is also welcome
- Passion for music and a deep understanding of music trends and culture.
- Strong network of media contacts and influencers in the music industry.
- Experience in developing and executing media plans across various channels.
- Excellent writing and communication skills, with the ability to craft compelling narratives and pitches.
- Creative thinking and the ability to develop strategic plan for communication.
- Excellent organizational and project management skills.
- Ability to work in a fast-paced environment and meet tight deadlines.