Senior Manager, Media & PR

Jobs Responsibility

  • Develop strategic PR and KOL plans to support the launch of new music campaigns and projects. Identify key media outlets, influencers, and KOLs to target for maximum exposure and engagement.
  • Cultivate and maintain relationships with media outlets, journalists, bloggers, and influencers in the music industry.
  • Pitch story ideas, press releases, and artist features to secure media coverage and interviews.
  • Collaborate with marketing teams to develop media plans that integrate earned, owned, and paid media channels.
  • Identify target audiences, media platforms, and placement opportunities to maximize campaign reach and effectiveness.
  • Write compelling press releases, news articles, and promotional content to generate buzz and excitement around our music releases.
  • Create engaging content for media pitches, social media posts, and newsletters.
  • Coordinate PR activities and media engagements to align with the overall marketing calendar and campaign objectives.
  • Lead press event including press release, operation flow and etc. that aligned with objective 
  • Monitor and track media coverage, mentions, and sentiment to assess campaign effectiveness.


  • Bachelor’s degree in PR, Communications or related field.
  • (Junior Level) 3+ years of experience / (Senior Level) 7+ years of experience  in PR and KOL management, preferably within the music or entertainment industry. Fresh graduate is also welcome
  • Passion for music and a deep understanding of music trends and culture.
  • Strong network of media contacts and influencers in the music industry.
  • Experience in developing and executing media plans across various channels.
  • Excellent writing and communication skills, with the ability to craft compelling narratives and pitches.
  • Creative thinking and the ability to develop strategic plan for communication.
  • Excellent organizational and project management skills.
  • Ability to work in a fast-paced environment and meet tight deadlines.

Application Form

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