Our Mission :

Inspire and
fulfill people
with valuable
entertainment
and solutions.

About RS GROUP

RS Group has been inspiring Thai entertainment culture since 1982. First as a family-run record label, Rose Sound, that grew to become a music icon of national stature — later as RS Promotion, an acclaimed content creator of films, drama series, variety shows, and a managing licensee of global sports programs — now, as RS Group, a leading entertainment company with own media avenues ranging from music and content to television, radio, and lifestyle digital platforms.

Peerlessly, we have harnessed our media strengths to succeed and claim our own space in the commerce sector with Entertainmerce — which uses storytelling as a key differentiator to offer products and services through unique and memorable shopping experiences — direct to consumer. We now run our own virtual malls and a product and service company.

Our robust success has been an exemplary case of change and innovation in today’s fast-disrupting business world. On this divergence, we are proud to say that we are no longer just a company that inspires people, but one that also fulfills.

Core Values

Our incredible journey continues to inspire us everyday. There are 4 values that make up who we are and underpin our evolution.

แรงบันดาลใจ บริษัท อาร์เอส จำกัด (มหาชน) RS Public Company Limited

/ Core Values

INSPIRING

We dream big and think with foresight. We aspire to be our best self with confidence and transparency. We lead and influence our team to communicate, share, and grow together.

แรงผลักดัน บริษัท อาร์เอส จำกัด (มหาชน) RS Public Company Limited

/ Core Values

PASSIONATE

Our motivation is bottomless. We are driven and courageous. We just don’t give up. As a team, we share a deep commitment to bring positive impact and contribution to people and society.

ใฝ่เรียนรู้ บริษัท อาร์เอส จำกัด (มหาชน) RS Public Company Limited

/ Core Values

INQUISITIVE

We fall in love with problems, not solutions. We tackle challenges with creativity - and in the process learn constantly and rigorously.

/ Core Values

GOAL-ORIENTED

We have laser focus on our goals - and on results over process. In thirst of excellence, we believe in strong performance, productivity, and thriving in change.

PASSION
TO
WIN

Our Milestones

ประวัติ RS ปี 2519 คุณเกรียงไกร และคุณสุรชัย เชษฐโชติศักดิ์ ก่อตั้ง RS และ Rose Sound

1976

The two brothers, Kriangkrai and Surachai Chetchotisak founded RS as Rose Sound - a humble family-run jukebox and record label business with just a 50,000 baht investment.

ประวัติ RS ปี 2525 ก่อตั้งบริษัท อาร์.เอส.ซาวด์ จำกัด ค่ายเพลงในเครืออาร์เอสที่เน้นเพลงวัยรุ่น

1982

RS ventured into the music business targeting teen audience under RS Sound with popular own artists such as Inthanin, Keereeboon, Fruity, Six Senses, Brandy, and Rainbow.

1992

The company moved into its first proclaimed headquarter in Ladprao - rebranded as RS Promotion 1992, and marked its pivotal point of becoming a full-fledged entertainment company.

ประวัติ RS ปี 2538 ก่อตั้ง “อาร์.เอส.ฟิล์ม” ซึ่งเป็นบริษัทในเครือบริษัทแรกที่ไม่ใช่ค่ายเพลง

1995

RS Film - a subsidiary production house made a name for itself in the Thai film industry with successful debuts of classics such as ‘Romantic Blue’ or Lohk Thang Bai Hai Naai Khon Diao, which won the company numerous awards and continuous limelight.

ประวัติ RS ปี 2540 ก้าวเข้าสู่สื่อโทรทัศน์เต็มตัว ด้วยการเปิดเพิ่มอีก 2 บริษัทในเครือ

1997

Shadow Entertainment and MagicAdvertainment were established under RS as notable contenders in the television industry producing notable game shows, variety programs, music videos, and TV dramas.

ประวัติ RS ปี 2542 ก่อตั้งอีกหนึ่งบริษัทในเครือ เพื่อดำเนินธุรกิจสื่อวิทยุ

1999

RS raised the broadcast radio industry bar with Sky-High Network - which produced quality radio programs and launched affiliated radio stations such as 88.5 Z POP We Like for Gen-Z and 98 Cool FM.

ประวัติ RS ปี 2546 จัดทะเบียนในตลาดหลักทรัพย์เปลี่ยนชื่อเป็น “บริษัท อาร์เอส จำกัด (มหาชน)”

2003

RS became listed in the Stock Exchange of Thailand under the ticker symbol RS and became RS Public Company Limited.

ประวัติ RS ปี 2550 ก่อตั้ง 2 บริษัทในเครือเพื่อดำเนินธุรกิจด้านกีฬาและโชว์บิซ

2007

The company revamped a company logo to commemorate its 25th anniversary and established RS International Broadcasting & Sports Management and RS I Dream to pursue sports and show business, notably FIFA World Cup Football 2010, 2014, and UEFA Euro 2008.

ประวัติ RS ปี 2552 เปิดตัว YOU Channel สบายดีทีวี ช่อง 8 และ Yaak TV

2009

RS leaped into the satellite TV business launching YOU Channel and Sabaidee TV, and followed up with Channel 8 and Yaak TV (later Channel 2) just 2 years later.

ประวัติ RS ปี 2556 เปิดคลื่นวิทยุ คูลเซลเซียส 91.5 หนึ่งบริษัทในเครืออาร์เอส ที่ได้รับความนิยมสูงในปัจจุบัน

2013

Having established a strong foothold in multiple media arenas, RS became a total media and entertainment company. Sky-High Network was rebranded to Coolism and Cool Celsius 91.5 Radio brand was born.

2014

Channel 8 became an official digital TV while Sabaidee TV and Channel 2 remain satellite TV leaders. Cool Celsius 91.5 evolved into COOL Fahrenheit 93 and continued to be Thailand’s no.1 easy-listening radio channel and a brand with loyal following. Meanwhile, RS made its first move in the health and beauty sector.

ประวัติ RS ปี 2559 เปิดตัวบริษัท Lifestar บริษัทในเครืออาร์เอส ด้านสุขภาพและความงาม

2016

RS advanced into the health and beauty sector with Lifestar, a product and service company - unveiling key brands like Magique, Gravitas, Revive, and Noble White.

2017

A pivotal year, RS further scaled its commerce business with a rapid 600% revenue growth from the previous year - validating the unique business model that utilizes media and entertainment capabilities to drive D2C sales conversion. Increased customer database, analytical tools, and scaling-up of the fulfillment team all contributed to the remarkable success.

2018

The company embarked on a strategic migration towards commerce business by leveraging media assets to unlock direct-to-consumer engagement and sales transactions. Development of customer fulfillment backbones became RS’s focal point.

ประวัติ RS ปี 2563 ปรับแบรนด์ใหม่สู่การเป็น “อาร์เอส กรุ๊ป” ก้าวสู่ยุค Entertainmerce

2019

RS's commerce business consistently exceeded growth milestones. Shop1781 transformed into RS Mall. The company switched from 'Media & Publishing' to 'Commerce' in the stock exchange category.

2020

A momentous year for RS with a striking brand overhaul to 'RS Group' to declare the company's new era of Entertainmerce and mark its onward evolution at its brand-new headquarter. Lifestar continued its growing portfolio. Channel 8, Coolism, and RS Music remained market leaders and acted as key boosters for commercial growth.

Board of Directors

Mr. Surachai Chetchotisak

Chairman, Chairman of the Executive Committee and Chief Executive Officer | Chairman of the Human Development Committee
Mrs. Pornpan Techarungchaikul

Director, Member of the Executive Committee | Chairman of the Corporate Governance Committee | Chairman of the Risk Management Committee | Member of the Human Development Committee | Company Secretary and Chief Commercial Officer
Mr. Wittawat Wetchabutsakorn

Director, Member of the Executive Committee and Chief Financial Officer
Mr. Danaisidh Peslapunt

Director, Member of the Corporate Governance Committee | Member of the Risk Management Committee | Chief Legal Officer
Mr. Sorat Vanichvarakij

Director
Mr. Phisit Dachanabhirom

Independent Director, Chairman of the Audit Committee and Chairman of the Nomination and Remuneration Committee
Mrs. Wasuda Thanasaranart

Independent Director, Member of the Audit Committee and Member of the Nomination and Remuneration Committee
Mr. Chakkrit Parapuntakul

Independent Director, Member of the Audit Committee and Member of the Nomination and Remuneration Committee