Our Mission :

Inspire and
fulfill people
with valuable
and solutions.

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RS GROUP proactively adjusts its plan to handle the COVID-19 situation

RS GROUP proactively adjusts its plan to handle the COVID-19 situation, focusing on keeping its employees safe while pushing the commerce business to grow despite the economy After the RS GROUP has relocated from Ladprao 15 to the new RS GROUP Building on Kaset-Nawamin Road in February to make room for its business expansion and strengthen the business and operation, the new office features a modern design that offers flexible working arrangements suitable for the digital era. The office is equipped with great facilities such as a dining hall, cafe, gym, 35 shower rooms, and accommodation, while focusing on its employees’ safety. As the COVID-19 situation continues to evolve at a rapid pace, its commerce business is growing.  Surachai Chetchotisak, CEO of RS Public Company Limited, said, “After the government announced the Emergency Decree to stop the spread of COVID-19, the company is aware of the situation and understands that our employees, customers and partners feel uncertain. Our commerce business, with RS Mall as our main platform, selling products on air via Channel 8, Thairath TV, Workpoint TV and Amarain TV, and online via www.rsmall.co.th, Line @rsmall and Call Center 1781, continues to operate as normal and is ready to serve our customers 24 hours a day. We offer sufficient products to meet the needs of our customers, and we offer free home delivery nationwide to facilitate our customers and minimize the risk of exposure to COVID-19. The company is aware of the situation, and we ensure that our business continues to grow. We have released special campaigns to meet the needs of customers during the COVID-19 situation, and our revenue in March grew by 35% compared to the previous month.”   “Additionally, we care about the safety of our employees, as they are the most important factor that drives


RS Group has been inspiring Thai entertainment culture since 1982. First as a family-run record label, Rose Sound, that grew to become a music icon of national stature — later as RS Promotion, an acclaimed content creator of films, drama series, variety shows, and a managing licensee of global sports programs — now, as RS Group, a leading entertainment company with own media avenues ranging from music and content to television, radio, and lifestyle digital platforms.

Peerlessly, we have harnessed our media strengths to succeed and claim our own space in the commerce sector with Entertainmerce — which uses storytelling as a key differentiator to offer products and services through unique and memorable shopping experiences — direct to consumer. We now run our own virtual malls and a product and service company.

Our robust success has been an exemplary case of change and innovation in today’s fast-disrupting business world. On this divergence, we are proud to say that we are no longer just a company that inspires people, but one that also fulfills.

Core Values

Our incredible journey continues to inspire us everyday. There are 4 values that make up who we are and underpin our evolution.

/ Core Values


We dream big and think with foresight. We aspire to be our best self with confidence and transparency. We lead and influence our team to communicate, share, and grow together.

/ Core Values


Our motivation is bottomless. We are driven and courageous. We just don’t give up. As a team, we share a deep commitment to bring positive impact and contribution to people and society.

/ Core Values


We fall in love with problems, not solutions. We tackle challenges with creativity - and in the process learn constantly and rigorously.

/ Core Values


We have laser focus on our goals - and on results over process. In thirst of excellence, we believe in strong performance, productivity, and thriving in change.


Our Milestones

ประวัติ RS ปี 2519 คุณเกรียงไกร และคุณสุรชัย เชษฐโชติศักดิ์ ก่อตั้ง RS และ Rose Sound 1976


The two brothers, Kriangkrai and Surachai Chetchotisak founded RS as Rose Sound - a humble family-run jukebox and record label business with just a 50,000 baht investment. 

ประวัติ RS ปี 2525 ก่อตั้งบริษัท อาร์.เอส.ซาวด์ จำกัด ค่ายเพลงในเครืออาร์เอสที่เน้นเพลงวัยรุ่น 1982


RS ventured into the music business targeting teen audience under RS Sound with popular own artists such as Inthanin, Keereeboon, Fruity, Six Senses, Brandy, and Rainbow.

ประวัติ RS ปี 2535 เปลี่ยนชื่อเป็น “บริษัท อาร์.เอส.โปรโมชั่น 1992” 1992


The company moved into its first proclaimed headquarter in Ladprao - rebranded as RS Promotion 1992, and marked its pivotal point of becoming a full-fledged entertainment company.

ประวัติ RS ปี 2538 ก่อตั้ง “อาร์.เอส.ฟิล์ม” ซึ่งเป็นบริษัทในเครือบริษัทแรกที่ไม่ใช่ค่ายเพลง 1995


RS Film - a subsidiary production house made a name for itself in the Thai film industry with successful debuts of classics such as ‘Romantic Blue’ or Lohk Thang Bai Hai Naai Khon Diao, which won the company numerous awards and continuous limelight.

ประวัติ RS ปี 2540 ก้าวเข้าสู่สื่อโทรทัศน์เต็มตัว ด้วยการเปิดเพิ่มอีก 2 บริษัทในเครือ 1997


Shadow Entertainment and MagicAdvertainment were established under RS as notable contenders in the television industry producing notable game shows, variety programs, music videos, and TV dramas.

ประวัติ RS ปี 2542 ก่อตั้งอีกหนึ่งบริษัทในเครือ เพื่อดำเนินธุรกิจสื่อวิทยุ 1999


RS raised the broadcast radio industry bar with Sky-High Network - which produced quality radio programs and launched affiliated radio stations such as 88.5 Z POP We Like for Gen-Z and 98 Cool FM.

ประวัติ RS ปี 2546 จัดทะเบียนในตลาดหลักทรัพย์เปลี่ยนชื่อเป็น “บริษัท อาร์เอส จำกัด (มหาชน)” 2003


RS became listed in the Stock Exchange of Thailand under the ticker symbol RS and became RS Public Company Limited.

ประวัติ RS ปี 2550 ก่อตั้ง 2 บริษัทในเครือเพื่อดำเนินธุรกิจด้านกีฬาและโชว์บิซ 2007


The company revamped a company logo to commemorate its 25th anniversary and established RS International Broadcasting & Sports Management and RS I Dream to pursue sports and show business, notably FIFA World Cup Football 2010, 2014, and UEFA Euro 2008.

ประวัติ RS ปี 2552 เปิดตัว YOU Channel สบายดีทีวี ช่อง 8 และ Yaak TV 2009


RS leaped into the satellite TV business launching YOU Channel and Sabaidee TV, and followed up with Channel 8 and Yaak TV (later Channel 2) just 2 years later.

ประวัติ RS ปี 2556 เปิดคลื่นวิทยุ คูลเซลเซียส 91.5 หนึ่งบริษัทในเครืออาร์เอส ที่ได้รับความนิยมสูงในปัจจุบัน 2013


Having established a strong foothold in multiple media arenas, RS became a total media and entertainment company. Sky-High Network was rebranded to Coolism and Cool Celsius 91.5 Radio brand was born. 



Channel 8 became an official digital TV while Sabaidee TV and Channel 2 remain satellite TV leaders. Cool Celsius 91.5 evolved into COOL Fahrenheit 93 and continued to be Thailand’s no.1 easy-listening radio channel and a brand with loyal following. Meanwhile, RS made its first move in the health and beauty sector.



RS advanced into the health and beauty sector with Lifestar, a product and service company - unveiling key brands like Magique, Gravitas, Revive, and Noble White.



A pivotal year, RS further scaled its commerce business with a rapid 600% revenue growth from the previous year - validating the unique business model that utilizes media and entertainment capabilities to drive D2C sales conversion. Increased customer database, analytical tools, and scaling-up of the fulfillment team all contributed to the remarkable success.



The company embarked on a strategic migration towards commerce business by leveraging media assets to unlock direct-to-consumer engagement and sales transactions. Development of customer fulfillment backbones became RS’s focal point.

ประวัติ RS ปี 2563 ปรับแบรนด์ใหม่สู่การเป็น “อาร์เอส กรุ๊ป” ก้าวสู่ยุค Entertainmerce 2019


RS's commerce business consistently exceeded growth milestones. Shop1781 transformed into RS Mall. The company switched from 'Media & Publishing' to 'Commerce' in the stock exchange category.



A momentous year for RS with a striking brand overhaul to 'RS Group' to declare the company's new era of Entertainmerce and mark its onward evolution at its brand-new headquarter. Lifestar continued its growing portfolio. Channel 8, Coolism, and RS Music remained market leaders and acted as key boosters for commercial growth.



M&A and JV are RS Group's key strategies in 2021. Via a partnership arm, RSX, the company explores fast-growing sectors with goals of value synergy and exponential growth. On the other hand, Lifestar taps the mass product market with 2 star brands: well u and CAMU C.

Board of Directors

  • Mr. Surachai Chetchotisak

    Chairman | Chairman of the Executive Committee |
    Chairman of the Human Development Committee

  • Mrs. Pornpan Techarungchaikul

    Director | Executive Committee | Chairman of the Risk Management Committee |
    Human Development Committee | Company Secretary

  • Mr. Wittawat Wetchabutsakorn

    Director | Executive Committee | Chairman of the Corporate Governance
    and Sustainable Development Committee | Risk Management Committee

  • Mr. Danaisidh Peslapunt

    Director | Risk Management Committee

  • Mr. Sorat Vanichvarakij


  • Mr. Phisit Dachanabhirom

    Director | Chairman of the Audit Committee | Chairman of the Nomination |
    Remuneration Committee

  • Mrs. Wasuda Thanasaranart

    Director | Audit Committee | Nomination and Remuneration Committee

  • Mr. Supakit Assavachai

    Independent Director | Audit Committee Member |
    Nomination and Remuneration Committee Member

Management Team

  • Mr. Surachai Chetchotisak

    Chief Executive Officer

  • Mrs. Pornpan Techarungchaikul

    Chief Executive Officer, Lifestar | Chief Commercial Officer, RS Mall

  • Mr. Wittawat Wetchabutsakorn

    Chief Financial Officer

  • Miss Kunchanya Karuhadej

    Chief People Officer

  • Mr. Danaisidh Peslapunt

    Chief Legal Officer

  • Miss Suchada Theeravachirakul

    Chief Executive Officer, RS-ULife

  • Miss Nongluk Ngamroj

    Head of CH8

  • Mr. Prinn Muensuksaeng

    Head of COOLISM

  • Mr. Sukrit Sukskulwat

    Head of RS Music

  • Mr. Tanon Tanakornprapa

    Head of 4th Apple

  • Mr. Chot Chetchotisak

    Head of New Business Development

  • Parin Fuangvut, PhD.

    Head of Technology

  • Miss Nitikan Chitcharoen

    Head of Brand & Corporate Communications

  • Miss Ontida Komolpith

    Head of Brand Marketing & Communications