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RS Group joins hands with Bangchak Corp to grow its pet retail business

RS Group joins hands with Bangchak Corp to grow its pet retail business expanding “PET ALL MY LOVE” to 50 locations nationwide in 3 years RS Public Company Limited or RS Group scales up its pet retail business by establishing strategic partnership with Bangchak Corporation Public Company Limited. The collaboration is aimed at elevating quality of life for consumers and their pets in local spots through expanding the pet retail store ‘PET ALL MY LOVE.’ Under the concept love-centric experience, the pet retail business strives to cater to today’s trends and lifestyles of the new generation, who become pet parents and care for their pets as if they were their own children. Located in prime locations of Bangchak Unique Design Stations, the retailer’s 50 branches will be open across the country by three years, with the first 20 openings in the first year. Mr. Surachai Chetchotisak, Chief Executive Officer, RS Public Company Limited, said: “PET ALL MY LOVE is a pet shop created from love and care for pets, leading to product and service delivery filled with love. It offers 100% authentic, high-quality products from all over the world, carefully chosen by professional staff and veterinarians, who truly love and understand pets. At the same time, the shop makes every available space within the store friendly and safe for both customers and their pets. As of now, PET ALL MY LOVE has opened two branches, including 81 Badminton Charoenrat and The Grove Hathairaj. However, we aim to grow our branches countrywide. Therefore, we thoroughly studied the needs and behavior of consumers and found that people’s lifestyles had changed significantly. They highly value convenience in their neighborhood, which supports the exponential growth of community spaces, especially in patrol stations which diversify their services to meet the growing demands of the communities. It


RS Public Company Limited or RS Group is the entertainment pioneer in Thailand who has been inspiring the industry and the public since 1982. It has been recognized as the country's most successful icon in the music industry.

The company has become the leading creator of the entertainment industry, TV series, and variety programs. It also secures and manages broadcasting rights of international sports programs. In addition, RS Group continues to differentiate itself. By blending its entertainment and commerce businesses together, ‘Entertainmerce’ business model was created, turning audience and listeners into customer, leading to the introduction of products and services that bring superior customer experience for all aspects of living

With our commitment to ceaseless innovation and ability to overcome various disruptions, RS Group is considered a case study in corporate transformation and emerges as the frontrunner in the fast-changing business world. We take pride in being more than inspirational entertainment and media and delivering happiness to all aspects of living through our products, entertainment and other services - all of which aims to be truly ‘Life Enriching’ for all.

Today, RS Group is listed in the commercial business category on the stock Exchange of Thailand, operating an end-to-end business that leverages the key strengths of all business together for consistent mutual benefits and growth

Our Milestones



RS Mall rebranded to 'RS Mall X,' revolutionizing its business model to boost its social commerce under MCN model. Meanwhile, RS Group's pet retail business 'PET ALL MY LOVE' joined hands with Bangchak Corporation to expand the pet shop locations under the concept 'Love-Centric Experience' in Bangchak Unique Design Stations, targeting to open 50 branches nationwide in three years.



A remarkable year of parallel growth where RS fully returned to fire up Thailand's music industry by establishing a joint venture with Universal Music Group (UMG), the world's top music company. Concurrently, the commerce business executed various M&As and invested in HATO Group, Thailand's leading premium pet wellness business.



RS acquired Unilever Life Direct Sales business and established RS Connect to expand and strengthen the commerce business ecosystem. RS also launched Popcoin, a smart marketing platform, to enable seamless operations between commerce and entertainment businesses.



M&A and JV are RS Group's key strategies in 2021. Via a partnership arm, RSX, the company explores fast-growing sectors with goals of value synergy and exponential growth. On the other hand, Lifestar taps the mass product market with star brands: well u.



A momentous year for RS with a striking brand overhaul to 'RS Group' to declare the company's new era of Entertainmerce and mark its onward evolution at its brand-new headquarter. Lifestar continued its growing portfolio. Channel 8, Coolism, and RS Music remained market leaders and acted as key boosters for commercial growth.



RS's commerce business consistently exceeded growth milestones. Shop1781 transformed into RS Mall. The company switched from 'Media & Publishing' to 'Commerce' in the stock exchange category.



The company embarked on a strategic migration towards commerce business by leveraging media assets to unlock direct-to-consumer engagement and sales transactions. Development of customer fulfillment backbones became RS’s focal point.



A pivotal year, RS further scaled its commerce business with a rapid 600% revenue growth from the previous year - validating the unique business model that utilizes media and entertainment capabilities to drive D2C sales conversion. Increased customer database, analytical tools, and scaling-up of the fulfillment team all contributed to the remarkable success.



RS advanced into the health and beauty sector with Lifestar, a product and service company - unveiling key brands like Magique, Gravitas, Revive, and Noble White.



Channel 8 became an official digital TV while Sabaidee TV and Channel 2 remain satellite TV leaders. Cool Celsius 91.5 evolved into COOL Fahrenheit 93 and continued to be Thailand’s no.1 easy-listening radio channel and a brand with loyal following. Meanwhile, RS made its first move in the health and beauty sector.

ประวัติ RS ปี 2556 เปิดคลื่นวิทยุ คูลเซลเซียส 91.5 หนึ่งบริษัทในเครืออาร์เอส ที่ได้รับความนิยมสูงในปัจจุบัน 2013


Having established a strong foothold in multiple media arenas, RS became a total media and entertainment company. Sky-High Network was rebranded to Coolism and Cool Celsius 91.5 Radio brand was born. 

ประวัติ RS ปี 2552 เปิดตัว YOU Channel สบายดีทีวี ช่อง 8 และ Yaak TV 2009


RS leaped into the satellite TV business launching YOU Channel and Sabaidee TV, and followed up with Channel 8 and Yaak TV (later Channel 2) just 2 years later.

ประวัติ RS ปี 2550 ก่อตั้ง 2 บริษัทในเครือเพื่อดำเนินธุรกิจด้านกีฬาและโชว์บิซ 2007


The company revamped a company logo to commemorate its 25th anniversary and established RS International Broadcasting & Sports Management and RS I Dream to pursue sports and show business, notably FIFA World Cup Football 2010, 2014, and UEFA Euro 2008.

ประวัติ RS ปี 2546 จัดทะเบียนในตลาดหลักทรัพย์เปลี่ยนชื่อเป็น “บริษัท อาร์เอส จำกัด (มหาชน)” 2003


RS became listed in the Stock Exchange of Thailand under the ticker symbol RS and became RS Public Company Limited.

ประวัติ RS ปี 2542 ก่อตั้งอีกหนึ่งบริษัทในเครือ เพื่อดำเนินธุรกิจสื่อวิทยุ 1999


RS raised the broadcast radio industry bar with Sky-High Network - which produced quality radio programs and launched affiliated radio stations such as 88.5 Z POP We Like for Gen-Z and 98 Cool FM.

ประวัติ RS ปี 2540 ก้าวเข้าสู่สื่อโทรทัศน์เต็มตัว ด้วยการเปิดเพิ่มอีก 2 บริษัทในเครือ 1997


Shadow Entertainment and MagicAdvertainment were established under RS as notable contenders in the television industry producing notable game shows, variety programs, music videos, and TV dramas.

ประวัติ RS ปี 2538 ก่อตั้ง “อาร์.เอส.ฟิล์ม” ซึ่งเป็นบริษัทในเครือบริษัทแรกที่ไม่ใช่ค่ายเพลง 1995


RS Film - a subsidiary production house made a name for itself in the Thai film industry with successful debuts of classics such as ‘Romantic Blue’ or Lohk Thang Bai Hai Naai Khon Diao, which won the company numerous awards and continuous limelight.

ประวัติ RS ปี 2535 เปลี่ยนชื่อเป็น “บริษัท อาร์.เอส.โปรโมชั่น 1992” 1992


The company moved into its first proclaimed headquarter in Ladprao - rebranded as RS Promotion 1992, and marked its pivotal point of becoming a full-fledged entertainment company.

ประวัติ RS ปี 2525 ก่อตั้งบริษัท อาร์.เอส.ซาวด์ จำกัด ค่ายเพลงในเครืออาร์เอสที่เน้นเพลงวัยรุ่น 1982


RS ventured into the music business targeting teen audience under RS Sound with popular own artists such as Inthanin, Keereeboon, Fruity, Six Senses, Brandy, and Rainbow.

ประวัติ RS ปี 2519 คุณเกรียงไกร และคุณสุรชัย เชษฐโชติศักดิ์ ก่อตั้ง RS และ Rose Sound 1976


The two brothers, Kriangkrai and Surachai Chetchotisak founded RS as Rose Sound - a humble family-run jukebox and record label business with just a 50,000 baht investment. 

Board of Directors

  • Mr. Surachai Chetchotisak

    Chairman | Chairman of the Executive Committee

  • Mrs. Pornpan Techarungchaikul

    Director | Executive Committee | Chairman of the Risk Management Committee

  • Mr. Wittawat Wetchabutsakorn

    Director | Executive Committee | Chairman of the Corporate Governance and Sustainable Development Committee | Risk Management Committee

  • Mr. Sorat Vanichvarakij


  • Mr. Phisit Dachanabhirom

    Independent Director | Chairman of the Audit Committee | Chairman of the Nomination | Remuneration Committee

  • Mrs. Wansuda Thanasaranart

    Independent Director | Audit Committee | Nomination and Remuneration Committee

  • Mr. Supakit Assavachai

    Independent Director | Audit Committee Member | Nomination and Remuneration Committee Member

Management Team

  • Mr. Surachai Chetchotisak

    Chief Executive Officer

  • Mr. Wittawat Wetchabutsakorn

    Chief Financial Officer

  • Ms. Kunchanya Karuhadej

    Chief People Officer

  • Ms. Pakapamon Supanichvoraparch

    Chief Media Sales & Marketing Officer

  • Mrs. Pornpan Techarungchaikul

    Chief Executive Officer, RS Music

  • Ms. Nongluk Ngamroj

    Chief Executive Officer, RS Multimedia & Entertainment

  • Ms. Suchada Theeravachirakul

    Chief Executive Officer, RS pet all

  • Mr.Sukit Suksakulwat

    Head of RS Music

  • Mr.Prinn Muensuksaeng

    Head of COOLISM

  • Ms. Waranya Ratchapolsitte

    Head of RS LiveWell

  • Parin Fuangvut, PhD.

    Head of Technology

  • Ms. Nitikan Chitcharoen

    Head of Brand & Corporate Communications

  • Ms. Ontida Komolpith

    Head of Brand Marketing & Communications