Our Mission :

Inspire and
fulfill people
with valuable
and solutions.

See Full Brand Video Watch Open House 2020

Latest News

RS Expects 5.7 Billion All Time High Sales in 2021

In 2021, with its solid model of "Entertainmerce", together with the growing e-commerce business.

RS commits almost a billion to partner with Chase Asia, Moving forward to a new sector

RS Group declares business expansion by acquiring a 35% share of Chase Asia Co., Ltd., Extending the Entertainmerce Model to trigger new S-Curve and achieve enormous growth.

RS Group Earns Outstanding Investor Relations Awards

This award is proof that RS Group values and promotes the efficiency of investor relations, focusing on sustainable growth.

RS Group rated as “BBB+” organization credit

This rating reflects its competitiveness through the Entertainmerce business model, robust financial status, and structure, resulting in business advantage and sustainable growth.

RS wins IDC DX Gamechanger Thailand 2020 Award

IDC DX Gamechanger Thailand 2020 Award from IDC Thailand for the most successful organization in business transformation and digital transformation.

RS Group holds the #Passion to Share “The Secret of Happy Life”

RS Group launched the #Passtion to Share “The Secret of Happy Life” project.

The Return of ‘RS Music’ Under the New Business Model ‘Music Star Commerce’

A new history of the music industry by launching “RS MUSIC │NEW ERA: OPEN YOUR MUSIC EXPERIENCE”

Strong Entertainmerce fuels RS Group’s skyrocketing profit, with commerce sector phenomenal growth, making new high

RS Group boasts its Q3/2020 performance with phenomenal income from the commerce sector for two consecutive quarters. The income reached 644 million baht or 45% higher than Q3 of last year

Channel 8” targeting the OTT market and joins hands with iQIYI
“Channel 8” targeting the OTT market and joins hands with “iQIYI”

a masterpiece of RS ‘Romantic Blue the Series’ has been sold to be broadcast on Channel 8, iQIYI application, and iQ.com

RS Group organizes “Open House 2020”

RS Group announces its official rebranding, a sustainable success milestone in the hugest reorganization through the new identity and new model.

RS Group is unstoppable, winning the declining market.

In Q2/20, RS has made the new high sales in commerce up to 586.2 million baht or has grown 17% QoQ

COOLISM on a rocket to create a new S curve and unveils the 3-river strategy

RS Group has declared to upgrade this coolness in hopes to reach the new S curve in celebration of the 15th anniversary of COOLISM

COOLISM has fully become Entertainmerce business

COOLISM of RS Group has developed a new and more accessible platform that serves the new normal lifestyle.

RS Mall Rises with New Normal Creating a New S Curve

RS Mall is not just a platform for selling goods. We are also managing the products from upstream to downstream

Decoding RS Group’s Stride over Disruption Technology

Many people seem to be thinking still that RS is operating businesses only in the media and entertainment industries. In fact, these are only some parts of the whole RS enterprise.

RS Group Unveils New Logo to Pass on New Legacy

the logo is not the symbol or signature of the brand, but it also reflects the corporate’s creativity and professionalism.

RS Group boasts 184% growth in Q1 Hitting a new high profit record amidst Covid-19

RS Group announces first-quarter results for the year 2020, with a recorded net profit of 186 million baht or 184% increase from the last quarter of the year 2019.

‘RS’ reaffirms the growth of Entertainmerce business

RS Group has adapted itself quickly to the situation and continued to grow since the beginning of the year.

COOLfahrenheit ranks no.1 radio station during Work-from-Home period

Launching "Join hands against Covid-19" campaign to help strengthen partners amidst the crisis

Channel 8 reveals its ‘4-legged chair’ strategy’s success against Covid-19 climate The strategy has proven to help improve revenue base increase, effective risk diversification and continued growth in Q1 2020

Working-from-home policy and travel restrictions to high-risk areas as measures to curb COVID-19 pandemic have resulted in higher viewership of Digital TV

RS GROUP proactively adjusts its plan to handle the COVID-19 situation

RS GROUP proactively adjusts its plan to handle the COVID-19 situation, focusing on keeping its employees safe while pushing the commerce business to grow despite the economy After the RS GROUP has relocated from Ladprao 15 to the new RS GROUP Building on Kaset-Nawamin Road in February to make room for its business expansion and […]

Channel 8 starts the year 2020 with a big bang

Growth in ratings for news, dramas and boxing programs and positive feedback from agencies

RS continues to soar despite slow economy

The Board has approved annual dividend payment at the rate of 0.30 baht per share

RS accelerates business with Entertainmerce strategy

Pushing revenue to spike to 5.25 billion baht in 2020

Fulfil life’s happiness

RS Mall highlights Entertainmerce to reach 3.2 billion baht revenue in 2020

RS accelerates growth in full force with new management team

RS accelerates growth in full force with new management team to tackle Entertainmerce business


RS Group has been inspiring Thai entertainment culture since 1982. First as a family-run record label, Rose Sound, that grew to become a music icon of national stature — later as RS Promotion, an acclaimed content creator of films, drama series, variety shows, and a managing licensee of global sports programs — now, as RS Group, a leading entertainment company with own media avenues ranging from music and content to television, radio, and lifestyle digital platforms.

Peerlessly, we have harnessed our media strengths to succeed and claim our own space in the commerce sector with Entertainmerce — which uses storytelling as a key differentiator to offer products and services through unique and memorable shopping experiences — direct to consumer. We now run our own virtual malls and a product and service company.

Our robust success has been an exemplary case of change and innovation in today’s fast-disrupting business world. On this divergence, we are proud to say that we are no longer just a company that inspires people, but one that also fulfills.

Core Values

Our incredible journey continues to inspire us everyday. There are 4 values that make up who we are and underpin our evolution.

แรงบันดาลใจ บริษัท อาร์เอส จำกัด (มหาชน) RS Public Company Limited

/ Core Values


We dream big and think with foresight. We aspire to be our best self with confidence and transparency. We lead and influence our team to communicate, share, and grow together.

แรงผลักดัน บริษัท อาร์เอส จำกัด (มหาชน) RS Public Company Limited

/ Core Values


Our motivation is bottomless. We are driven and courageous. We just don’t give up. As a team, we share a deep commitment to bring positive impact and contribution to people and society.

ใฝ่เรียนรู้ บริษัท อาร์เอส จำกัด (มหาชน) RS Public Company Limited

/ Core Values


We fall in love with problems, not solutions. We tackle challenges with creativity - and in the process learn constantly and rigorously.

/ Core Values


We have laser focus on our goals - and on results over process. In thirst of excellence, we believe in strong performance, productivity, and thriving in change.


Our Milestones

ประวัติ RS ปี 2519 คุณเกรียงไกร และคุณสุรชัย เชษฐโชติศักดิ์ ก่อตั้ง RS และ Rose Sound 1976


The two brothers, Kriangkrai and Surachai Chetchotisak founded RS as Rose Sound - a humble family-run jukebox and record label business with just a 50,000 baht investment. 

ประวัติ RS ปี 2525 ก่อตั้งบริษัท อาร์.เอส.ซาวด์ จำกัด ค่ายเพลงในเครืออาร์เอสที่เน้นเพลงวัยรุ่น 1982


RS ventured into the music business targeting teen audience under RS Sound with popular own artists such as Inthanin, Keereeboon, Fruity, Six Senses, Brandy, and Rainbow.

ประวัติ RS ปี 2535 เปลี่ยนชื่อเป็น “บริษัท อาร์.เอส.โปรโมชั่น 1992” 1992


The company moved into its first proclaimed headquarter in Ladprao - rebranded as RS Promotion 1992, and marked its pivotal point of becoming a full-fledged entertainment company.

ประวัติ RS ปี 2538 ก่อตั้ง “อาร์.เอส.ฟิล์ม” ซึ่งเป็นบริษัทในเครือบริษัทแรกที่ไม่ใช่ค่ายเพลง 1995


RS Film - a subsidiary production house made a name for itself in the Thai film industry with successful debuts of classics such as ‘Romantic Blue’ or Lohk Thang Bai Hai Naai Khon Diao, which won the company numerous awards and continuous limelight.

ประวัติ RS ปี 2540 ก้าวเข้าสู่สื่อโทรทัศน์เต็มตัว ด้วยการเปิดเพิ่มอีก 2 บริษัทในเครือ 1997


Shadow Entertainment and MagicAdvertainment were established under RS as notable contenders in the television industry producing notable game shows, variety programs, music videos, and TV dramas.

ประวัติ RS ปี 2542 ก่อตั้งอีกหนึ่งบริษัทในเครือ เพื่อดำเนินธุรกิจสื่อวิทยุ 1999


RS raised the broadcast radio industry bar with Sky-High Network - which produced quality radio programs and launched affiliated radio stations such as 88.5 Z POP We Like for Gen-Z and 98 Cool FM.

ประวัติ RS ปี 2546 จัดทะเบียนในตลาดหลักทรัพย์เปลี่ยนชื่อเป็น “บริษัท อาร์เอส จำกัด (มหาชน)” 2003


RS became listed in the Stock Exchange of Thailand under the ticker symbol RS and became RS Public Company Limited.

ประวัติ RS ปี 2550 ก่อตั้ง 2 บริษัทในเครือเพื่อดำเนินธุรกิจด้านกีฬาและโชว์บิซ 2007


The company revamped a company logo to commemorate its 25th anniversary and established RS International Broadcasting & Sports Management and RS I Dream to pursue sports and show business, notably FIFA World Cup Football 2010, 2014, and UEFA Euro 2008.

ประวัติ RS ปี 2552 เปิดตัว YOU Channel สบายดีทีวี ช่อง 8 และ Yaak TV 2009


RS leaped into the satellite TV business launching YOU Channel and Sabaidee TV, and followed up with Channel 8 and Yaak TV (later Channel 2) just 2 years later.

ประวัติ RS ปี 2556 เปิดคลื่นวิทยุ คูลเซลเซียส 91.5 หนึ่งบริษัทในเครืออาร์เอส ที่ได้รับความนิยมสูงในปัจจุบัน 2013


Having established a strong foothold in multiple media arenas, RS became a total media and entertainment company. Sky-High Network was rebranded to Coolism and Cool Celsius 91.5 Radio brand was born. 



Channel 8 became an official digital TV while Sabaidee TV and Channel 2 remain satellite TV leaders. Cool Celsius 91.5 evolved into COOL Fahrenheit 93 and continued to be Thailand’s no.1 easy-listening radio channel and a brand with loyal following. Meanwhile, RS made its first move in the health and beauty sector.

ประวัติ RS ปี 2559 เปิดตัวบริษัท Lifestar บริษัทในเครืออาร์เอส ด้านสุขภาพและความงาม 2016


RS advanced into the health and beauty sector with Lifestar, a product and service company - unveiling key brands like Magique, Gravitas, Revive, and Noble White.



A pivotal year, RS further scaled its commerce business with a rapid 600% revenue growth from the previous year - validating the unique business model that utilizes media and entertainment capabilities to drive D2C sales conversion. Increased customer database, analytical tools, and scaling-up of the fulfillment team all contributed to the remarkable success.



The company embarked on a strategic migration towards commerce business by leveraging media assets to unlock direct-to-consumer engagement and sales transactions. Development of customer fulfillment backbones became RS’s focal point.

ประวัติ RS ปี 2563 ปรับแบรนด์ใหม่สู่การเป็น “อาร์เอส กรุ๊ป” ก้าวสู่ยุค Entertainmerce 2019


RS's commerce business consistently exceeded growth milestones. Shop1781 transformed into RS Mall. The company switched from 'Media & Publishing' to 'Commerce' in the stock exchange category.



A momentous year for RS with a striking brand overhaul to 'RS Group' to declare the company's new era of Entertainmerce and mark its onward evolution at its brand-new headquarter. Lifestar continued its growing portfolio. Channel 8, Coolism, and RS Music remained market leaders and acted as key boosters for commercial growth.

Board of Directors

  • Mr. Surachai Chetchotisak

    Chairman, Chairman of the Executive Committee and Chief Executive Officer | Chairman of the Human Development Committee

  • Mrs. Pornpan Techarungchaikul

    Director, Member of the Executive Committee | Chairman of the Corporate Governance Committee | Chairman of the Risk Management Committee | Member of the Human Development Committee | Company Secretary and Chief Commercial Officer

  • Mr. Wittawat Wetchabutsakorn

    Director, Member of the Executive Committee and Chief Financial Officer

  • Mr. Danaisidh Peslapunt

    Director, Member of the Corporate Governance Committee | Member of the Risk Management Committee | Chief Legal Officer

  • Mr. Sorat Vanichvarakij


  • Mr. Phisit Dachanabhirom

    Independent Director, Chairman of the Audit Committee and Chairman of the Nomination and Remuneration Committee

  • Mrs. Wasuda Thanasaranart

    Independent Director, Member of the Audit Committee and Member of the Nomination and Remuneration Committee

  • Mr. Chakkrit Parapuntakul

    Independent Director, Member of the Audit Committee and Member of the Nomination and Remuneration Committee

Management Team

  • Mr. Surachai Chetchotisak

    Chief Executive Officer

  • Mrs. Pornpan Techarungchaikul

    Chief Commercial Officer

  • Mr. Wittawat Wetchabutsakorn

    Chief Financial Officer

  • Miss Kunchanya Karuhadej

    Chief People Officer

  • Mr. Danaisidh Peslapunt

    Chief Legal Officer

  • Miss Nongluk Ngamroj

    Head of CH8

  • Chakrit Pichyangkul, PhD.

    Head of Lifestar

  • Mr. Prinn Muensuksaeng

    Head of COOLISM

  • Mr. Sukrit Sukskulwat

    Head of RS Music

  • ทีมผู้บริหาร RS นายโชติ เชษฐโชติศักดิ์

    Mr. Chot Chetchotisak

    Head of Digital Commerce

  • Parin Fuangvut, PhD.

    Head of Technology

  • Mr. Ekasit Kansuwiro

    Director of Telemarketing

  • Miss Nitikan Chitcharoen

    Director of Brand & Corporate Communications

  • Miss Nipa Banyatcharoen

    Finance Director

  • Mrs. Nuansong Siboonruang

    Accounting Director