Our Mission :

Inspire and
fulfill people
with valuable
entertainment
and solutions.

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Latest News

CAMU C x Kim Soo Hyun: Lifestar, a subsidiary of RS Group, brings on board the highest-paid Korean superstar as the presenter for the first time in Thailand

“Hello! I’m Kim Soo Hyun. I’m glad and very pleased to be a presenter of CAMU C. I’m going to take care of you for a long time. Let’s drink CAMU C.”

“RS Mall” Goes Online as “Wellbeing Partner” for Thais

Seeing the opportunity to create a new online shopping phenomenon through V-AVENUE by AIS 5G, RS Mall has launched its own mobile application to expand the order channel

RS Group united with Plan B and Nation International Edutainment to establish RSPlanB joint venture

This investment will enhance the sales of the joint venture products, strengthen the business competitiveness, and broaden the ecosystem of the business.

RS Group Joins Hands with Chatuchak District deliver RS CARE BAGS

‘RS CARE BAGS’ containing commodity products to local people in Chatuchak District to express the company’s care and relieve the suffering of people in home isolation care and the adverse impacts from the critical pandemic of COVID-19.

RS invests 675 million baht into Specialty Holding, grabs a license to extract and produce cannabis and hemp products

This move pushes the company’s ecosystem to be more complete from upstream to downstream according to RS Group’s Entertainmerce strategy and generates the income to reach the target and achieve sustainable growth.

RS Group packs care in boxes and forwards ‘RS Self-Isolation Care Box’ to DMS

‘RS Self-Isolation Care Box’ containing necessary medical supplies such as Thong Ek brand’s Andrographis paniculata extract capsule from Lifestar, thermometers, paracetamol tablets, facial masks, and alcohol gel.

The popular Channel 8 joins hands with OTT allies, Pushing the ratings of dramas and TV series

This is part of the “Four-Legged Chair” to increase the income, reinforce Channel 8’s strength, and enhance the development of the Thai drama industry.

RS Group donates drinking water and blankets to community isolation

This collaboration with Chatuchak District is a means to prepare the community isolation facilitiess and minimize infections with the patients’ family members which may spread the outbreak to the community and workplace.

“RS Group” Launches “well u – Turns Crisis into Opportunity”

Delivers Help to Those Hit by COVID-19, Offers Profitable Job Opportunity with Zero Capital.

Ratings of all programs on Channel 8 Thailand soared, Highlighting a wide variety of TV content!!

Channel 8 Thailand delivered a stellar performance, reaching a two-year high of 0.419 in average ratings.

RS Group delivers masks – hand sanitizer – Andrographis paniculata extract for Chatuchak District

To continue making endless efforts to improve the quality of life of community members, distribute to the communities affected by the pandemic of COVID-19.

A mega-deal ‘RS Group & Plan B’ partnership in a joint venture

The JV will have a registered capital of 50 MB to run a commerce business and marketing, emphasizing new products and distribution of products throughout the country.

RS Group publishes Q1/21 financial statement, showing strong growth and making new high

Performance in Q1/2021 with constant growth and net revenue of 992 million baht and a profit of 140 million baht or 37% higher than the previous quarter.

Exploring Four Strategies Mr. Surachai uses to turn RS Group into the Game Changer

Embarking on 10-billion baht path in 2 years with Entertainmerce model

RS Group Holds the annual general meeting of shareholders of 2021

RS Group, led by Mr. Surachai Chetchotisak, organized the annual general meeting of shareholders of 2021

RS Group boosts phenomenal growth by introducing 2 new brands, prepared to launch 8 cannabis– hemp products

RS Group decided to enter the mass market with such a huge market value by introducing two new brands: ‘well u’ and ‘CAMU C’ and prepared to launch 8 cannabis – hemp products

RS Committed 300 MB investing in Premium Collagen

Opening up for Exclusive Distribution Network (EDN) and Highly Motivated Sales Agents to Grow Together.

RS Group Grows Nonstop, closing the 2020 Statement Lucratively

It makes such a high net income of 3,774 million baht, a rising profit of 528 million baht, and a 45% increase from the previous year.

RS Group continues marching into the market, Creating new brand “Vitanature+”

This is an attempt to develop the potential of traditional herbs with modern innovations by combining compatible natural extracts.

RS Group joins hands with Chase, Appointing Financial Advisor,

RS Group attends the signing ceremony for appointing Kasikorn Securities as the Financial Advisor for Chase Asia

RS Group Joins Hands with Baannokkamin Foundation

Donating face masks and hand sanitizers to the impoverished and homeless people

RS Group by Lifestar partners with allies applying for hemp manufacturer

RS Mall has the foresight to multiply sales, preparing all-in pro-active plans

RS Expects 5.7 Billion All Time High Sales in 2021

In 2021, with its solid model of “Entertainmerce”, together with the growing e-commerce business.

RS commits almost a billion to partner with Chase Asia, Moving forward to a new sector

RS Group declares business expansion by acquiring a 35% share of Chase Asia Co., Ltd., Extending the Entertainmerce Model to trigger new S-Curve and achieve enormous growth.

RS Group Earns Outstanding Investor Relations Awards

This award is proof that RS Group values and promotes the efficiency of investor relations, focusing on sustainable growth.

RS Group rated as “BBB+” organization credit

This rating reflects its competitiveness through the Entertainmerce business model, robust financial status, and structure, resulting in business advantage and sustainable growth.

RS wins IDC DX Gamechanger Thailand 2020 Award

IDC DX Gamechanger Thailand 2020 Award from IDC Thailand for the most successful organization in business transformation and digital transformation.

The Return of ‘RS Music’ Under the New Business Model ‘Music Star Commerce’

A new history of the music industry by launching “RS MUSIC │NEW ERA: OPEN YOUR MUSIC EXPERIENCE”

RS Group holds the #Passion to Share “The Secret of Happy Life”

RS Group launched the #Passtion to Share “The Secret of Happy Life” project.

Strong Entertainmerce fuels RS Group’s skyrocketing profit, with commerce sector phenomenal growth, making new high

RS Group boasts its Q3/2020 performance with phenomenal income from the commerce sector for two consecutive quarters. The income reached 644 million baht or 45% higher than Q3 of last year

“Channel 8” targeting the OTT market and joins hands with “iQIYI”

a masterpiece of RS ‘Romantic Blue the Series’ has been sold to be broadcast on Channel 8, iQIYI application, and iQ.com

RS Group organizes “Open House 2020”

RS Group announces its official rebranding, a sustainable success milestone in the hugest reorganization through the new identity and new model.

RS Group is unstoppable, winning the declining market.

In Q2/20, RS has made the new high sales in commerce up to 586.2 million baht or has grown 17% QoQ

COOLISM on a rocket to create a new S curve and unveils the 3-river strategy

RS Group has declared to upgrade this coolness in hopes to reach the new S curve in celebration of the 15th anniversary of COOLISM

COOLISM has fully become Entertainmerce business

COOLISM of RS Group has developed a new and more accessible platform that serves the new normal lifestyle.

RS Mall Rises with New Normal Creating a New S Curve

RS Mall is not just a platform for selling goods. We are also managing the products from upstream to downstream

Decoding RS Group’s Stride over Disruption Technology

Many people seem to be thinking still that RS is operating businesses only in the media and entertainment industries. In fact, these are only some parts of the whole RS enterprise.

RS Group Unveils New Logo to Pass on New Legacy

the logo is not the symbol or signature of the brand, but it also reflects the corporate’s creativity and professionalism.

RS Group boasts 184% growth in Q1 Hitting a new high profit record amidst Covid-19

RS Group announces first-quarter results for the year 2020, with a recorded net profit of 186 million baht or 184% increase from the last quarter of the year 2019.

‘RS’ reaffirms the growth of Entertainmerce business

RS Group has adapted itself quickly to the situation and continued to grow since the beginning of the year.

COOLfahrenheit ranks no.1 radio station during Work-from-Home period

Launching “Join hands against Covid-19” campaign to help strengthen partners amidst the crisis

Channel 8 reveals its ‘4-legged chair’ strategy’s success against Covid-19 climate The strategy has proven to help improve revenue base increase, effective risk diversification and continued growth in Q1 2020

Working-from-home policy and travel restrictions to high-risk areas as measures to curb COVID-19 pandemic have resulted in higher viewership of Digital TV

RS GROUP proactively adjusts its plan to handle the COVID-19 situation

RS GROUP proactively adjusts its plan to handle the COVID-19 situation, focusing on keeping its employees safe while pushing the commerce business to grow despite the economy After the RS GROUP has relocated from Ladprao 15 to the new RS GROUP Building on Kaset-Nawamin Road in February to make room for its business expansion and […]

Channel 8 starts the year 2020 with a big bang

Growth in ratings for news, dramas and boxing programs and positive feedback from agencies

RS continues to soar despite slow economy

The Board has approved annual dividend payment at the rate of 0.30 baht per share

RS accelerates business with Entertainmerce strategy

Pushing revenue to spike to 5.25 billion baht in 2020

Fulfil life’s happiness

RS Mall highlights Entertainmerce to reach 3.2 billion baht revenue in 2020

RS accelerates growth in full force with new management team

RS accelerates growth in full force with new management team to tackle Entertainmerce business

About RS GROUP

RS Group has been inspiring Thai entertainment culture since 1982. First as a family-run record label, Rose Sound, that grew to become a music icon of national stature — later as RS Promotion, an acclaimed content creator of films, drama series, variety shows, and a managing licensee of global sports programs — now, as RS Group, a leading entertainment company with own media avenues ranging from music and content to television, radio, and lifestyle digital platforms.

Peerlessly, we have harnessed our media strengths to succeed and claim our own space in the commerce sector with Entertainmerce — which uses storytelling as a key differentiator to offer products and services through unique and memorable shopping experiences — direct to consumer. We now run our own virtual malls and a product and service company.

Our robust success has been an exemplary case of change and innovation in today’s fast-disrupting business world. On this divergence, we are proud to say that we are no longer just a company that inspires people, but one that also fulfills.

Core Values

Our incredible journey continues to inspire us everyday. There are 4 values that make up who we are and underpin our evolution.

/ Core Values

INSPIRING

We dream big and think with foresight. We aspire to be our best self with confidence and transparency. We lead and influence our team to communicate, share, and grow together.

/ Core Values

PASSIONATE

Our motivation is bottomless. We are driven and courageous. We just don’t give up. As a team, we share a deep commitment to bring positive impact and contribution to people and society.

/ Core Values

INQUISITIVE

We fall in love with problems, not solutions. We tackle challenges with creativity - and in the process learn constantly and rigorously.

/ Core Values

GOAL-ORIENTED

We have laser focus on our goals - and on results over process. In thirst of excellence, we believe in strong performance, productivity, and thriving in change.

PASSION
TO
WIN

Our Milestones

ประวัติ RS ปี 2519 คุณเกรียงไกร และคุณสุรชัย เชษฐโชติศักดิ์ ก่อตั้ง RS และ Rose Sound

1976

The two brothers, Kriangkrai and Surachai Chetchotisak founded RS as Rose Sound - a humble family-run jukebox and record label business with just a 50,000 baht investment.

ประวัติ RS ปี 2525 ก่อตั้งบริษัท อาร์.เอส.ซาวด์ จำกัด ค่ายเพลงในเครืออาร์เอสที่เน้นเพลงวัยรุ่น

1982

RS ventured into the music business targeting teen audience under RS Sound with popular own artists such as Inthanin, Keereeboon, Fruity, Six Senses, Brandy, and Rainbow.

1992

The company moved into its first proclaimed headquarter in Ladprao - rebranded as RS Promotion 1992, and marked its pivotal point of becoming a full-fledged entertainment company.

ประวัติ RS ปี 2538 ก่อตั้ง “อาร์.เอส.ฟิล์ม” ซึ่งเป็นบริษัทในเครือบริษัทแรกที่ไม่ใช่ค่ายเพลง

1995

RS Film - a subsidiary production house made a name for itself in the Thai film industry with successful debuts of classics such as ‘Romantic Blue’ or Lohk Thang Bai Hai Naai Khon Diao, which won the company numerous awards and continuous limelight.

ประวัติ RS ปี 2540 ก้าวเข้าสู่สื่อโทรทัศน์เต็มตัว ด้วยการเปิดเพิ่มอีก 2 บริษัทในเครือ

1997

Shadow Entertainment and MagicAdvertainment were established under RS as notable contenders in the television industry producing notable game shows, variety programs, music videos, and TV dramas.

ประวัติ RS ปี 2542 ก่อตั้งอีกหนึ่งบริษัทในเครือ เพื่อดำเนินธุรกิจสื่อวิทยุ

1999

RS raised the broadcast radio industry bar with Sky-High Network - which produced quality radio programs and launched affiliated radio stations such as 88.5 Z POP We Like for Gen-Z and 98 Cool FM.

ประวัติ RS ปี 2546 จัดทะเบียนในตลาดหลักทรัพย์เปลี่ยนชื่อเป็น “บริษัท อาร์เอส จำกัด (มหาชน)”

2003

RS became listed in the Stock Exchange of Thailand under the ticker symbol RS and became RS Public Company Limited.

ประวัติ RS ปี 2550 ก่อตั้ง 2 บริษัทในเครือเพื่อดำเนินธุรกิจด้านกีฬาและโชว์บิซ

2007

The company revamped a company logo to commemorate its 25th anniversary and established RS International Broadcasting & Sports Management and RS I Dream to pursue sports and show business, notably FIFA World Cup Football 2010, 2014, and UEFA Euro 2008.

ประวัติ RS ปี 2552 เปิดตัว YOU Channel สบายดีทีวี ช่อง 8 และ Yaak TV

2009

RS leaped into the satellite TV business launching YOU Channel and Sabaidee TV, and followed up with Channel 8 and Yaak TV (later Channel 2) just 2 years later.

ประวัติ RS ปี 2556 เปิดคลื่นวิทยุ คูลเซลเซียส 91.5 หนึ่งบริษัทในเครืออาร์เอส ที่ได้รับความนิยมสูงในปัจจุบัน

2013

Having established a strong foothold in multiple media arenas, RS became a total media and entertainment company. Sky-High Network was rebranded to Coolism and Cool Celsius 91.5 Radio brand was born.

2014

Channel 8 became an official digital TV while Sabaidee TV and Channel 2 remain satellite TV leaders. Cool Celsius 91.5 evolved into COOL Fahrenheit 93 and continued to be Thailand’s no.1 easy-listening radio channel and a brand with loyal following. Meanwhile, RS made its first move in the health and beauty sector.

ประวัติ RS ปี 2559 เปิดตัวบริษัท Lifestar บริษัทในเครืออาร์เอส ด้านสุขภาพและความงาม

2016

RS advanced into the health and beauty sector with Lifestar, a product and service company - unveiling key brands like Magique, Gravitas, Revive, and Noble White.

2017

A pivotal year, RS further scaled its commerce business with a rapid 600% revenue growth from the previous year - validating the unique business model that utilizes media and entertainment capabilities to drive D2C sales conversion. Increased customer database, analytical tools, and scaling-up of the fulfillment team all contributed to the remarkable success.

2018

The company embarked on a strategic migration towards commerce business by leveraging media assets to unlock direct-to-consumer engagement and sales transactions. Development of customer fulfillment backbones became RS’s focal point.

ประวัติ RS ปี 2563 ปรับแบรนด์ใหม่สู่การเป็น “อาร์เอส กรุ๊ป” ก้าวสู่ยุค Entertainmerce

2019

RS's commerce business consistently exceeded growth milestones. Shop1781 transformed into RS Mall. The company switched from 'Media & Publishing' to 'Commerce' in the stock exchange category.

2020

A momentous year for RS with a striking brand overhaul to 'RS Group' to declare the company's new era of Entertainmerce and mark its onward evolution at its brand-new headquarter. Lifestar continued its growing portfolio. Channel 8, Coolism, and RS Music remained market leaders and acted as key boosters for commercial growth.

2021

M&A and JV are RS Group's key strategies in 2021. Via a partnership arm, RSX, the company explores fast-growing sectors with goals of value synergy and exponential growth. On the other hand, Lifestar taps the mass product market with 2 star brands: well u and CAMU C.

Board of Directors

Mr. Surachai Chetchotisak
Chairman | Chairman of the Executive Committee |
Chairman of the Human Development Committee
Mrs. Pornpan Techarungchaikul
Director | Executive Committee | Chairman of the Risk Management Committee |
Human Development Committee | Company Secretary
Mr. Wittawat Wetchabutsakorn
Director | Executive Committee | Chairman of the Corporate Governance
and Sustainable Development Committee | Risk Management Committee
Mr. Danaisidh Peslapunt
Director | Risk Management Committee
Mr. Sorat Vanichvarakij
Director
Mr. Phisit Dachanabhirom
Director | Chairman of the Audit Committee | Chairman of the Nomination |
Remuneration Committee
Mrs. Wasuda Thanasaranart
Director | Audit Committee | Nomination and Remuneration Committee
Mr. Supakit Assavachai
Independent Director | Audit Committee Member |
Nomination and Remuneration Committee Member