Our Mission :
Inspire and
fulfill people
with valuable
entertainment
and solutions.
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AcceptOur Mission :
Inspire and
fulfill people
with valuable
entertainment
and solutions.
RS Group has been inspiring Thai entertainment culture since 1982. First as a family-run record label, Rose Sound, that grew to become a music icon of national stature — later as RS Promotion, an acclaimed content creator of films, drama series, variety shows, and a managing licensee of global sports programs — now, as RS Group, a leading entertainment company with own media avenues ranging from music and content to television, radio, and lifestyle digital platforms.
Peerlessly, we have harnessed our media strengths to succeed and claim our own space in the commerce sector with Entertainmerce — which uses storytelling as a key differentiator to offer products and services through unique and memorable shopping experiences — direct to consumer. We now run our own virtual malls and a product and service company.
Our robust success has been an exemplary case of change and innovation in today’s fast-disrupting business world. On this divergence, we are proud to say that we are no longer just a company that inspires people, but one that also fulfills.
Our incredible journey continues to inspire us everyday. There are 4 values that make up who we are and underpin our evolution.
We dream big and think with foresight. We aspire to be our best self with confidence and transparency. We lead and influence our team to communicate, share, and grow together.
Our motivation is bottomless. We are driven and courageous. We just don’t give up. As a team, we share a deep commitment to bring positive impact and contribution to people and society.
We fall in love with problems, not solutions. We tackle challenges with creativity - and in the process learn constantly and rigorously.
We have laser focus on our goals - and on results over process. In thirst of excellence, we believe in strong performance, productivity, and thriving in change.
The two brothers, Kriangkrai and Surachai Chetchotisak founded RS as Rose Sound - a humble family-run jukebox and record label business with just a 50,000 baht investment.
RS ventured into the music business targeting teen audience under RS Sound with popular own artists such as Inthanin, Keereeboon, Fruity, Six Senses, Brandy, and Rainbow.
The company moved into its first proclaimed headquarter in Ladprao - rebranded as RS Promotion 1992, and marked its pivotal point of becoming a full-fledged entertainment company.
RS Film - a subsidiary production house made a name for itself in the Thai film industry with successful debuts of classics such as ‘Romantic Blue’ or Lohk Thang Bai Hai Naai Khon Diao, which won the company numerous awards and continuous limelight.
Shadow Entertainment and MagicAdvertainment were established under RS as notable contenders in the television industry producing notable game shows, variety programs, music videos, and TV dramas.
RS raised the broadcast radio industry bar with Sky-High Network - which produced quality radio programs and launched affiliated radio stations such as 88.5 Z POP We Like for Gen-Z and 98 Cool FM.
RS became listed in the Stock Exchange of Thailand under the ticker symbol RS and became RS Public Company Limited.
The company revamped a company logo to commemorate its 25th anniversary and established RS International Broadcasting & Sports Management and RS I Dream to pursue sports and show business, notably FIFA World Cup Football 2010, 2014, and UEFA Euro 2008.
RS leaped into the satellite TV business launching YOU Channel and Sabaidee TV, and followed up with Channel 8 and Yaak TV (later Channel 2) just 2 years later.
Having established a strong foothold in multiple media arenas, RS became a total media and entertainment company. Sky-High Network was rebranded to Coolism and Cool Celsius 91.5 Radio brand was born.
Channel 8 became an official digital TV while Sabaidee TV and Channel 2 remain satellite TV leaders. Cool Celsius 91.5 evolved into COOL Fahrenheit 93 and continued to be Thailand’s no.1 easy-listening radio channel and a brand with loyal following. Meanwhile, RS made its first move in the health and beauty sector.
RS advanced into the health and beauty sector with Lifestar, a product and service company - unveiling key brands like Magique, Gravitas, Revive, and Noble White.
A pivotal year, RS further scaled its commerce business with a rapid 600% revenue growth from the previous year - validating the unique business model that utilizes media and entertainment capabilities to drive D2C sales conversion. Increased customer database, analytical tools, and scaling-up of the fulfillment team all contributed to the remarkable success.
The company embarked on a strategic migration towards commerce business by leveraging media assets to unlock direct-to-consumer engagement and sales transactions. Development of customer fulfillment backbones became RS’s focal point.
RS's commerce business consistently exceeded growth milestones. Shop1781 transformed into RS Mall. The company switched from 'Media & Publishing' to 'Commerce' in the stock exchange category.
A momentous year for RS with a striking brand overhaul to 'RS Group' to declare the company's new era of Entertainmerce and mark its onward evolution at its brand-new headquarter. Lifestar continued its growing portfolio. Channel 8, Coolism, and RS Music remained market leaders and acted as key boosters for commercial growth.
M&A and JV are RS Group's key strategies in 2021. Via a partnership arm, RSX, the company explores fast-growing sectors with goals of value synergy and exponential growth. On the other hand, Lifestar taps the mass product market with 2 star brands: well u and CAMU C.
Chairman | Chairman of the Executive Committee |
Chairman of the Human Development Committee
Director | Executive Committee | Chairman of the Risk Management Committee |
Human Development Committee | Company Secretary
Director | Executive Committee | Chairman of the Corporate Governance
and Sustainable Development Committee | Risk Management Committee
Director | Risk Management Committee
Director
Director | Chairman of the Audit Committee | Chairman of the Nomination |
Remuneration Committee
Director | Audit Committee | Nomination and Remuneration Committee
Independent Director | Audit Committee Member |
Nomination and Remuneration Committee Member
Chief Executive Officer
Chief Executive Officer, Lifestar | Chief Commercial Officer, RS Mall
Chief Financial Officer
Chief People Officer
Chief Legal Officer
Chief Executive Officer, RS-ULife
Head of CH8
Head of COOLISM
Head of RS Music
Head of 4th Apple
Head of New Business Development
Head of Technology
Head of Brand & Corporate Communications
Head of Brand Marketing & Communications