Manager, CRM

Reporting to Manager, Marketing, you will be responsible for

  • Develop and maintain strong relationships with customers to increase customer loyalty and retention.
  • Ensure timely and effective communication with customers through various channels (email, phone, in-store).
  • Analyze customer data to identify trends, preferences, and pain points.
  • Provide actionable insights to inform marketing and sales strategies.
  • Plan, execute, and track the performance of CRM marketing campaigns (email, text, social media).
  • Collaborate with the marketing team to develop targeted campaigns based on customer segments and preferences.
  • Segment customers based on demographics, purchase history, and behavior.
  • Develop targeted marketing strategies to engage specific customer segments.
  • Automate repetitive tasks and processes to increase efficiency.
  • Continuously evaluate and improve CRM processes to enhance customer experience.
  • Generate regular reports on CRM performance, customer engagement, and campaign effectiveness.
  • Analyze data to identify areas for improvement and optimize CRM strategies.
  • Work closely with the marketing, sales, and customer service teams to ensure alignment and effective execution of CRM initiatives.
  • Communicate CRM strategies and results to stakeholders, including senior management.

The ideal candidate should possess the following background

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Experience in a retail or pet care industry setting.
  • Knowledge of marketing automation platforms and CRM software.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
  • Proficiency in CRM software and marketing automation tools.
  • Strong understanding of marketing principles and customer relationship management strategies.

Application Form

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