Reporting to Manager, Marketing, you will be responsible for

• Develop and maintain strong relationships with customers to increase customer loyalty and retention.
• Ensure timely and effective communication with customers through various channels (email, phone, in-store).
• Analyze customer data to identify trends, preferences, and pain points.
• Provide actionable insights to inform marketing and sales strategies.
• Plan, execute, and track the performance of CRM marketing campaigns (email, text, social media).
• Collaborate with the marketing team to develop targeted campaigns based on customer segments and preferences.
• Segment customers based on demographics, purchase history, and behavior.
• Develop targeted marketing strategies to engage specific customer segments.
• Automate repetitive tasks and processes to increase efficiency.
• Continuously evaluate and improve CRM processes to enhance customer experience.
• Generate regular reports on CRM performance, customer engagement, and campaign effectiveness.
• Analyze data to identify areas for improvement and optimize CRM strategies.
• Work closely with the marketing, sales, and customer service teams to ensure alignment and effective execution of CRM initiatives.
• Communicate CRM strategies and results to stakeholders, including senior management.

The ideal candidate should possess the following background

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in a retail or pet care industry setting.
• Knowledge of marketing automation platforms and CRM software.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Proficiency in CRM software and marketing automation tools.
• Strong understanding of marketing principles and customer relationship management strategies.