Reporting to Assistant Director, KOL and E-Commerce – you will be responsible for
- Maximizing the performance of online advertising campaigns by developing and executing strategies that enhance campaign effectiveness and achieve business goals.
- Developing and implementing strategies to optimize the performance of online advertising campaigns.
- Monitoring and analyzing campaign performance metrics to identify opportunities for improvement.
- Researching and analyzing market trends, competitor strategies, and user behavior to inform optimization strategies.
- Regularly reviewing campaign performance metrics and adjusting campaigns accordingly.
- Collaborating with cross-functional teams, including design, product, and marketing, to ensure campaigns are properly implemented.
- Developing A/B and multivariate testing plans to optimize campaigns.
- Working with external vendors to explore and execute new advertising opportunities.
- Creating reports to track and communicate campaign performance to key stakeholders.
- Staying current with industry trends and best practices to ensure campaigns are optimized for success.
- Developing strategies to drive cost-efficiency and performance for campaigns.
The ideal candidate should possess the following background
- At least 3 years of experience in performance marketing, Ad optimization analytics, customer insights strategy
- Experience in e-Commerce platform, Retail, FMCG, Health & Beauty categories will be an advantage
- Experience in Home Shopping or E-commerce will be an advantage
- Expert domain of data analysis and data visualization tools
- Strong analytical, project management, leadership and strategic thinking skills
- Creative, self-motivated, high commitment and eager to learn
- Positive attitude, able to work independently and as a team