Senior Manager, Ad Optimization

Reporting to Assistant Director, KOL and E-Commerce – you will be responsible for

  • Maximizing the performance of online advertising campaigns by developing and executing strategies that enhance campaign effectiveness and achieve business goals.
  • Developing and implementing strategies to optimize the performance of online advertising campaigns.
  • Monitoring and analyzing campaign performance metrics to identify opportunities for improvement.
  • Researching and analyzing market trends, competitor strategies, and user behavior to inform optimization strategies.
  • Regularly reviewing campaign performance metrics and adjusting campaigns accordingly.
  • Collaborating with cross-functional teams, including design, product, and marketing, to ensure campaigns are properly implemented.
  • Developing A/B and multivariate testing plans to optimize campaigns.
  • Working with external vendors to explore and execute new advertising opportunities.
  • Creating reports to track and communicate campaign performance to key stakeholders.
  • Staying current with industry trends and best practices to ensure campaigns are optimized for success.
  • Developing strategies to drive cost-efficiency and performance for campaigns.

The ideal candidate should possess the following background

  • At least 3 years of experience in performance marketing, Ad optimization analytics, customer insights strategy
  • Experience in e-Commerce platform, Retail, FMCG, Health & Beauty categories will be an advantage
  • Experience in Home Shopping or E-commerce will be an advantage
  • Expert domain of data analysis and data visualization tools
  • Strong analytical, project management, leadership and strategic thinking skills
  • Creative, self-motivated, high commitment and eager to learn
  • Positive attitude, able to work independently and as a team

Application Form

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