Key Responsibilities:
- Develop engaging scripts and content plans for livestream, blending product information with entertaining and interactive elements.
- Coordinate with the marketing team to align content with overall branding and promotional strategies.
- Collaborate with videographers, designers, and other creative professionals to produce high-quality content.
- Work closely with product teams to ensure accurate and up-to-date information for live presentations.
- Familiarity with live streaming platforms and technical equipment used in live commerce events.
- Leverage partnerships to enhance the overall appeal and credibility of content.
- Use data insights to optimize future content and improve engagement and conversion rates.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in content creation. Experience in live commerce is a plus
- Strong communication and presentation skills.
- Creative mindset with the ability to think on your feet during live events.
- Familiarity with e-commerce platforms and digital marketing trends.
- Ability to work collaboratively in a fast-paced, dynamic environment.